Andrew · Selected Work

Reframed seasonal drop-off as a confidence gap, then argued against the easier promotions-only fix.

Traced verified users' silent drop-off to three barriers, then reframed the biggest one away from a bonus war.

Split Super+ onboarding by user motivation, lifting stated sign-up intent 50% and referral likelihood 58%.

Reordered KONEK's checkout ahead of account creation, taking account creation from 3 of 10 participants to 10 of 10.

An at-home spirometer and companion app that gives COPD patients in rural communities the same test-technique guidance they'd get from a clinician.

A monocular-camera badminton line-call system that turns an 8-camera, $60,000 officiating rig into a single phone.

An iOS + watchOS app that turns the sensors already on a player's wrist into swing speed, consistency, and attack-angle coaching.